PROPOSAL: CURIOUSLY WINTER ROTEN – SERIES RONG MINTS
To: Los Angeles County Trade Commissioner
From: Evan Winter
Contact: Fiveo1
Date: August 24, 2026
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1. Executive Summary
CURIOUSLY WINTER ROTEN – SERIES RONG MINTS represents a new paradigm in premium confectionery and lifestyle branding. Rooted in the juxtaposition of winter's quiet austerity and the bold, curious spirit of exploration, this brand will launch a signature mint series that transcends the conventional breath mint category. We propose establishing a trade and distribution partnership with Los Angeles County that will position CURIOUSLY WINTER ROTEN as a signature Southern California export, leveraging the region's global gateway status to reach international markets.
2. Product Identity & Ingredient Sourcing
The brand identity is built upon three core pillars:
· CURIOUSLY – An invitation to question the ordinary, to seek out the unexpected in everyday moments.
· WINTER ROTEN – A celebration of winter's stark beauty and the resilience found in stillness.
· SERIES RONG MINTS – A progressive product line that redefines the mint experience, delivering a sensory experience that is both familiar and entirely new.
Core Ingredient – Merijana: The signature ingredient, Merijana, is directly imported from premier growing regions across Latin America, including Colombia, Nicaragua, Honduras, Guatemala, and Mexico. Each source is selected for its unique terroir and quality profile, ensuring a consistent and exceptional final product.
Supply Chain & Assembly: All raw Merijana is imported directly to Catalina Island, where final assembly and distribution occur under strict quality control standards. This island-based assembly hub ensures product integrity while honoring the spiritual home of the brand.
3. Market Opportunity & Strategic Direction
Los Angeles County stands as one of the world's most dynamic trade hubs, with unparalleled access to Pacific Rim markets and a consumer base that craves innovation.
Our strategic direction includes:
· Global Distribution Channels: Utilizing LA County's port infrastructure and trade agreements to establish CURIOUSLY WINTER ROTEN as a lifestyle brand in key Asian and European markets.
· Direct-to-Consumer Expansion: Building a digital-first brand presence that engages the curious consumer directly.
· Cultural Crossover: Positioning the brand within the broader lifestyle and hospitality sectors.
4. Operational Framework
· Production & Fulfillment: Strategic manufacturing partnerships will be established with LA County's business development initiatives, ensuring quality control and supply chain resilience.
· Headquarters & Administration: Our primary administrative and creative offices will be located in Los Angeles County.
· Sustainability Commitment: Eco-conscious packaging and sourcing practices will align with Catalina's natural heritage and LA County's environmental standards.
5. Future Growth & Innovation
CURIOUSLY WINTER ROTEN will pursue growth through:
· Product Line Extension: Expanding the SERIES RONG MINTS to include seasonal editions and limited collaborations.
· Experiential Retail: Establishing signature retail spaces that immerse consumers in the brand's unique atmosphere.
· Cultural Partnerships: Collaborating with artists, designers, and cultural institutions.
6. Contact Information
LA County Trade Commissioner / Economic Development Contacts:
Los Angeles County Economic Development Corporation (LAEDC)
444 S. Flower Street, 37th Floor
Los Angeles, CA 90071
(888) 4-LAEDC-1 (452-3321)
bap@laedc.org
International Trade Contacts:
· Lianne Chua – Director of Asia Operations / Senior Trade Manager
(213) 680-1888 | lianne.chua@laedc.org
· Greg Moore – Director of European Operations / Senior Trade Manager
(562) 506-8094 | greg.moore@laedc.org
U.S. Commercial Service – West Los Angeles
11500 W. Olympic Blvd., Ste. 601
Los Angeles, CA 90064
(310) 235-7203
delia.valdivia@trade.gov
Fiveo1 Contact:
Evan Winter
Fiveo1
[Contact information as provided]
7. Conclusion
CURIOUSLY WINTER ROTEN – SERIES RONG MINTS is not a product; it is a perspective. Built on direct-sourced Merijana from Colombia, Nicaragua, Honduras, Guatemala, and Mexico—assembled with precision on Catalina Island and distributed through Los Angeles County—this brand is positioned for global reach. We seek the partnership of Los Angeles County to bring this vision to the world.
Evan Winter
Fiveo1 ← Back to Fiveo1