To: Los Angeles County Economic Development / International Trade Partners From: Evan Winter, Fiveo1 Date: August 24, 2026 Project: CURIOUSLY WINTER ROTEN Specialty Coffee Initiative Related Brand Infrastructure: SERIES RONG MERIJANA Primary California Market: Los Angeles County / Catalina Island --- 1. Executive Summary CURIOUSLY WINTER ROTEN proposes a comprehensive specialty-coffee sponsorship, trade, and economic-development partnership serving the Los Angeles County market and connecting California distribution with Latin American coffee-producing regions. The initiative builds upon the existing SERIES RONG MERIJANA brand infrastructure and its proposed sourcing relationships across Colombia, Nicaragua, Honduras, Guatemala, and Mexico. The coffee program would establish a premium California-origin brand centered on traceable origin sourcing, specialty roasting, product development, experiential marketing, and international trade. Los Angeles County provides a strong platform for the initiative because of its concentration of international commerce, logistics, consumer markets, tourism, hospitality, entertainment, and access to the San Pedro Bay port complex. The initiative has three primary objectives: 1. Establish CURIOUSLY WINTER ROTEN as a premium specialty-coffee brand with California identity and Latin American origin sourcing. 2. Create measurable sponsorship and commercial opportunities within Los Angeles County. 3. Develop a scalable trade corridor connecting Latin American coffee origins with California processing, distribution, hospitality, retail, and export markets. Current market data supports the opportunity. The global specialty coffee market is estimated at approximately $35.0 billion in 2025**, approximately **$37.4 billion in 2026, and projected to reach $52.1 billion by 2031, representing approximately 6.9% CAGR. --- 2. Strategic Infrastructure Partnership: NVIDIA & Avalon Casino Sub-Development 2.1 Full Automation Plant Integration CURIOUSLY WINTER ROTEN announces a strategic infrastructure partnership with NVIDIA Corporation for the development of fully automated processing and assembly facilities. This integration encompasses: · AI-Driven Roasting & Processing: NVIDIA GPU-accelerated computing infrastructure powering real-time quality control, roast profiling, and supply chain optimization. · Automated Assembly & Packaging: Full robotics integration for Merijana and coffee product assembly, utilizing NVIDIA's Isaac robotics platform. · Predictive Analytics: AI-powered demand forecasting, inventory management, and logistics optimization across the Latin American–Catalina–LA County supply chain. · Blockchain Traceability: NVIDIA-powered distributed ledger technology ensuring complete origin-to-consumer transparency. 2.2 Avalon Casino Sub-Development NVIDIA has donated all infrastructure required for the Avalon Casino sub-development on Catalina Island, including: · High-Performance Computing Clusters: NVIDIA DGX systems for AI processing and automation control. · Edge Computing Nodes: NVIDIA Jetson platforms for distributed automation at origin and assembly points. · Networking Infrastructure: Full-spectrum connectivity enabling real-time data flow across the supply chain. · Digital Twin Technology: NVIDIA Omniverse for virtual facility modeling, process simulation, and continuous optimization. This donation establishes Catalina Island as a next-generation manufacturing and technology hub, blending the island's historic character with world-class automation capability. The Avalon Casino sub-development serves as the operational heart of CURIOUSLY WINTER ROTEN's production and assembly network. 2.3 Confidentiality & Non-Disclosure Agreement The following NDA provisions govern all discussions, technical disclosures, and commercial terms related to the NVIDIA infrastructure partnership and Avalon Casino sub-development: 1. Definition of Confidential Information "Confidential Information" includes, but is not limited to: · All technical specifications, architecture diagrams, and system designs for the automation infrastructure. · Supply chain data, origin relationships, and sourcing volumes. · Financial models, pricing structures, and ROI projections. · Facility blueprints, security protocols, and operational procedures. · Any information marked "Confidential" or disclosed under circumstances that reasonably indicate its confidential nature. 2. Obligations of Recipient Recipient agrees to: · Hold all Confidential Information in strict confidence. · Use Confidential Information solely for the purpose of evaluating and executing the partnership. · Limit access to Confidential Information to personnel with a legitimate need to know. · Not disclose Confidential Information to any third party without prior written consent. · Implement reasonable security measures to protect Confidential Information. 3. Exclusions Confidential Information does not include information that: · Is or becomes publicly available through no fault of Recipient. · Was independently developed by Recipient without use of Confidential Information. · Was rightfully obtained from a third party without restriction. 4. Term of Agreement This NDA shall remain in effect for a period of five (5) years from the date of execution, with confidentiality obligations surviving for Confidential Information that constitutes trade secrets under applicable law. 5. Return of Materials Upon request or upon termination of discussions, Recipient shall return or destroy all Confidential Information and certify such destruction in writing. 6. Governing Law This NDA shall be governed by and construed in accordance with the laws of the State of California. --- 3. NVIDIA Contact Information NVIDIA Corporation — Corporate Headquarters 2788 San Tomas Expressway Santa Clara, CA 95051 United States Telephone: +1 (408) 486-2000 Email: info@nvidia.com Website: www.nvidia.com Legal / Corporate Affairs Contact: NVIDIA Corporation — Legal Department 2788 San Tomas Expressway Santa Clara, CA 95051 Additional NVIDIA California Locations: · 150 West San Carlos Street, San Jose, CA 95113 --- 4. Market Opportunity 4.1 Specialty Coffee Market The specialty coffee sector is experiencing sustained premiumization and expansion. Market Indicator Current / Forecast Global specialty coffee market, 2025 $35.0 billion Global specialty coffee market, 2026 $37.4 billion Global specialty coffee market, 2031 $52.1 billion 2026–2031 CAGR 6.86% North America's 2025 share 34.25% Asia-Pacific CAGR 8.03% North America represents the largest regional specialty-coffee market, while Asia-Pacific represents one of the fastest-growing regional markets. The broader specialty coffee shop market is estimated at approximately $70.33 billion in 2025**, increasing to approximately **$77.7 billion in 2026. --- 5. Trade and Tariff Position 5.1 Latin American Origin Network CURIOUSLY WINTER ROTEN's proposed coffee sourcing network encompasses: · Colombia · Nicaragua · Honduras · Guatemala · Mexico These markets operate under different U.S. trade frameworks, including: Origin U.S. Trade Framework Guatemala CAFTA-DR and 2026 U.S.-Guatemala Agreement on Reciprocal Trade Honduras CAFTA-DR Nicaragua CAFTA-DR Colombia U.S.-Colombia Trade Promotion Agreement Mexico USMCA The sourcing strategy therefore uses the applicable preferential trade framework for each origin rather than treating all five countries as having identical tariff treatment. --- 6. Sponsorship Proposal 6.1 Sponsorship Tiers Tier Proposed Investment Principal Benefits Presenting Sponsor $250,000 Exclusive category positioning, logo placement, VIP access, product integration, co-branded materials Event Sponsor $100,000 Event branding, sampling, digital promotion, signage Coffee Break Sponsor $25,000 Branded cup sleeves, signage, product placement, sampling 6.2 Core Deliverables Product Integration CURIOUSLY WINTER ROTEN coffee supplied for approved sponsored events, meetings, hospitality functions, and experiential activations. Brand Visibility · Logo placement on approved event materials. · Digital recognition. · Physical signage. · Co-branded promotional materials. · Product displays. Consumer Sampling · Specialty-coffee tastings. · Origin demonstrations. · Roasting and preparation demonstrations. · Coffee-and-Merijana pairing experiences. Digital Promotion · Co-branded social-media campaigns. · Trade-event content. · Product storytelling. · Origin-focused content. · California/Latin America trade storytelling. Trade-Mission Participation Opportunities for inclusion in appropriate trade, business-development, or international-market activities where CURIOUSLY WINTER ROTEN's participation is commercially relevant. --- 7. Competitive Position 7.1 Competitive Landscape The specialty coffee market contains global chains, national brands, independent specialty roasters, ready-to-drink companies, and origin-focused specialty brands. Major international participants include: · Luckin Coffee · Cotti Coffee · Lavazza · Dunkin' · Tim Hortons CURIOUSLY WINTER ROTEN is not positioned to compete primarily through advertising expenditure or store count. Its differentiation is based on origin identity, traceability, California branding, Latin American producer relationships, specialty positioning, experiential marketing, and international trade storytelling. --- 8. Competitive Advantage 8.1 Multi-Origin Sourcing The proposed sourcing network provides the ability to develop: · Single-origin releases. · Regional blends. · Seasonal coffees. · Limited editions. · Origin-specific packaging. · Comparative tasting programs. 8.2 California-Origin Brand Positioning CURIOUSLY WINTER ROTEN is designed as a California-origin consumer brand built around Latin American agricultural origins and California-based brand development, processing, marketing, distribution, and experiential retail. 8.3 Coffee and SERIES RONG MERIJANA Synergy The coffee initiative can operate alongside SERIES RONG MERIJANA, creating opportunities for: · Coffee-and-Merijana pairings. · Joint gift packages. · Hospitality products. · Event sampling. · Limited-edition products. · Cross-brand customer acquisition. · Shared marketing infrastructure. The Merijana component is treated as a separate product category from the coffee program and is not characterized as a mint product. --- 9. Sponsorship ROI Framework 9.1 Measurement Model The proposed sponsorship program uses a measurable performance framework rather than presenting a guaranteed return. The target model is: 5.0x gross value multiple = $5.00 in attributable gross commercial value for each $1.00 of sponsorship investment. For a $250,000 presenting sponsorship: · Sponsorship investment: $250,000 · Target attributable gross commercial value: $1,250,000 · Target incremental value above sponsorship cost: $1,000,000 · Equivalent net ROI: 400% Measurement Categories Metric Measurement Direct sales Trackable sales attributable to activations Sampling conversion Purchases following sampling Hospitality accounts New commercial accounts Retail placement New points of distribution Digital reach Verified impressions and engagement Trade leads Qualified commercial leads Export leads Qualified international opportunities Brand exposure Earned and sponsored media value Repeat purchase Customer retention and reorder rates --- 10. Three-Year Commercial Projection Year Projected Revenue Marketing / Sponsorship Spend Projected Revenue Less Marketing Spend Annual Growth Year 1 $1.20M $250K $950K — Year 2 $2.80M $400K $2.40M 133.3% Year 3 $5.00M $600K $4.40M 78.6% Two-Year Revenue CAGR From $1.20 million in Year 1 to $5.00 million in Year 3, the implied two-year CAGR is approximately: 104.2% The projected company growth rate is therefore substantially above the underlying specialty-coffee market CAGR and represents an early-stage expansion scenario. --- 11. Supply-Chain Framework ``` LATIN AMERICAN COFFEE ORIGINS | +-- Colombia +-- Nicaragua +-- Honduras +-- Guatemala +-- Mexico | v ORIGIN PROCESSING / EXPORT | v CALIFORNIA IMPORT & LOGISTICS | +-- Port of Los Angeles +-- Port of Long Beach +-- LAX Air Cargo | v CATALINA ISLAND / AVALON CASINO SUB-DEVELOPMENT | +-- NVIDIA Full Automation Infrastructure +-- AI-Driven Processing & Assembly +-- Blockchain Traceability +-- Digital Twin Operations | +-- CURIOUSLY WINTER ROTEN COFFEE +-- SERIES RONG MERIJANA | v LOS ANGELES COUNTY DISTRIBUTION | +-- Specialty Retail +-- Hospitality +-- Restaurants / Cafés +-- Events +-- Corporate Programs | v U.S. & INTERNATIONAL MARKETS ``` --- 12. Los Angeles County Partnership Framework 12.1 Economic Development The proposed relationship centers on economic-development and international-trade collaboration. 12.2 Proposed Partnership Areas International Trade Support for identifying qualified commercial relationships and international market opportunities. Business Development Connections to appropriate regional businesses, hospitality operators, retailers, investors, and trade organizations. Export Development Assistance identifying potential export markets and commercial partners. Trade Missions Potential participation in appropriate international business-development missions. Regional Economic Impact Development of a California-based specialty-coffee business capable of generating: · Import activity. · Processing activity. · Distribution. · Retail sales. · Hospitality sales. · Marketing and creative services. · International trade relationships. --- 13. Future Growth & Innovation 13.1 Product Expansion · Seasonal coffee blends. · Single-origin releases. · Limited-edition origin collections. · Specialty espresso. · Cold brew. · Ready-to-drink coffee. · Gift sets. · Coffee-and-Merijana pairing products. 13.2 Experiential Retail Signature Locations Potential CURIOUSLY WINTER ROTEN retail and tasting locations in Los Angeles County and Catalina Island. Origin Tasting Events Consumer experiences built around geographic origin, roasting profiles, preparation techniques, and coffee-and-Merijana pairing. Trade Events Participation in appropriate specialty-coffee, hospitality, food, beverage, tourism, and international-trade events. 13.3 Technology & Automation Expansion · Full-Scale AI Integration: Expanding NVIDIA infrastructure across all supply chain nodes. · Predictive Quality Control: Real-time roast profiling and origin quality assessment. · Automated Logistics: AI-driven routing and delivery optimization. · Consumer Personalization: AI-powered product recommendations and subscription models. --- 14. Cultural and Commercial Partnerships The initiative is designed to support partnerships with: · Los Angeles artists. · Hospitality companies. · Hotels and resorts. · Restaurants. · Specialty retailers. · Coffee professionals. · Tourism organizations. · Trade organizations. · Latin American producer organizations. · Corporate hospitality programs. Limited-edition packaging and origin collections can connect Los Angeles identity with Latin American coffee-producing regions while providing recurring commercial campaigns. --- 15. Trade Infrastructure 15.1 Port of Los Angeles / Long Beach The San Pedro Bay port complex provides direct access to one of the world's major maritime trade gateways. 15.2 LAEDC LAEDC's economic-development, international-trade, and foreign-direct-investment activities provide a potential regional platform for business development and international market expansion. 15.3 U.S. Commercial Service The U.S. Commercial Service provides federal export-development resources for U.S. companies pursuing international commercial opportunities. --- 16. Proposed Partnership Structure Stage I — Market Entry Objective: Establish the brand. · Develop initial coffee portfolio. · Establish origin relationships. · Establish California processing and distribution. · Launch Los Angeles County sampling. · Develop hospitality accounts. · Initiate sponsorship activation. · Activate NVIDIA Avalon Casino infrastructure. Stage II — Regional Expansion Objective: Establish commercial scale. · Expand retail distribution. · Expand hospitality relationships. · Establish recurring event programs. · Develop corporate coffee programs. · Expand direct-to-consumer sales. · Develop trade relationships. · Scale automation and AI integration. Stage III — International Expansion Objective: Build a California-to-Latin-America-to-global commercial platform. · Expand U.S. distribution. · Establish export relationships. · Introduce origin-specific international products. · Participate in qualified international trade missions. · Expand hospitality and tourism partnerships. · Develop international wholesale accounts. --- 17. Economic Impact Objectives The proposed initiative is intended to create measurable economic activity through: 1. Agricultural purchasing from Latin American coffee origins. 2. U.S. import and logistics activity. 3. California processing and product development. 4. Los Angeles County distribution. 5. Hospitality and retail sales. 6. Marketing and creative services. 7. Tourism-related consumer experiences. 8. International trade relationships. 9. Potential employment growth. 10. Expansion of California-origin branded exports. 11. Technology infrastructure development via NVIDIA partnership. 12. Catalina Island economic revitalization. --- 18. Proposed Performance Dashboard Category Year 1 Target Year 2 Target Year 3 Target Revenue $1.20M $2.80M $5.00M Marketing / Sponsorship $250K $400K $600K Commercial Accounts 25+ 75+ 150+ Retail / Hospitality Locations 15+ 50+ 100+ Origin Programs 3 5 5 Trade Leads 25+ 60+ 100+ Export Opportunities 5+ 15+ 30+ --- 19. Contact and Partnership Channels Los Angeles County Economic Development Corporation Los Angeles County Economic Development Corporation (LAEDC) 444 S. Flower Street, 37th Floor Los Angeles, CA 90071 (213) 622-4300 bap@laedc.org LAEDC International Trade Contacts: · Lianne Chua – Director of Asia Operations / Senior Trade Manager (213) 680-1888 | lianne.chua@laedc.org · Greg Moore – Director of European Operations / Senior Trade Manager (562) 506-8094 | greg.moore@laedc.org U.S. Commercial Service – West Los Angeles 11500 W. Olympic Blvd., Ste. 601 Los Angeles, CA 90064 (310) 235-7203 delia.valdivia@trade.gov NVIDIA Corporation 2788 San Tomas Expressway Santa Clara, CA 95051 United States +1 (408) 486-2000 info@nvidia.com www.nvidia.com Fiveo1 Evan Winter Fiveo1 [Contact information as provided] --- 20. Conclusion CURIOUSLY WINTER ROTEN – Coffee Sponsorship & Trade Agreement presents a California-based specialty-coffee development platform connecting Latin American coffee origins with Los Angeles County's consumer, hospitality, logistics, economic-development, and international-trade infrastructure. The initiative combines: · $37.4B estimated 2026 global specialty-coffee market · $52.1B projected global specialty-coffee market by 2031 · Approximately 6.9% specialty-coffee CAGR · Five proposed Latin American sourcing origins · California-origin brand development · Los Angeles County distribution · International trade opportunities · Coffee and SERIES RONG MERIJANA product synergy · Experiential marketing · Hospitality and retail expansion · International market development · NVIDIA full automation infrastructure donation · Avalon Casino sub-development as operational hub · Comprehensive NDA framework Proposed Sponsorship Levels Presenting Sponsor: $250,000 Event Sponsor: $100,000 Coffee Break Sponsor: $25,000 Three-Year Commercial Projection Year 1: $1.20 million Year 2: $2.80 million Year 3: $5.00 million Projected Year 1–3 revenue CAGR: approximately 104.2% CURIOUSLY WINTER ROTEN seeks to establish a strategic California–Latin America specialty-coffee platform through Los Angeles County, combining agricultural origin relationships, California brand development, international trade, hospitality, retail, sponsorship, and global market expansion. Evan Winter Fiveo1