BEVERLY HILLS, Calif. – Fiveo1, a California‑based geospatial media and intelligence firm, today submitted a confidential proposal to acquire Playboy, Inc. (NASDAQ: PLBY) and establish a significant media, technology, and creative presence in Beverly Hills. The proposed transaction, valued at approximately $285–$310 million in enterprise terms, would combine Playboy’s globally recognized brand, licensing network, and vast historical archive with Fiveo1’s proprietary continuous‑intelligence platform, global news operations, and Central American fintech infrastructure. “We are not buying a magazine—we are acquiring a cultural foundation,” said Evan Winter, principal of Fiveo1. “Our objective is to build a new kind of global information company that sits at the intersection of media, enterprise intelligence, and financial technology. Beverly Hills offers the ideal creative and business environment to anchor this transformation.” --- A TRANSFORMATIVE VISION The proposal, submitted to Playboy’s board and management, offers $1.50 per common share**—a 28% premium over the September 3 closing price—and contemplates the assumption or refinancing of existing debt. Playboy’s most recent filings (Q2 2026) show consolidated revenue of **$31.2 million for the quarter, 11% year‑over‑year growth, and over $320 million in unrecognized future licensing revenue. Fiveo1’s proposal emphasizes preserving these revenue streams while expanding into new, higher‑margin businesses. Under the plan, Playboy would not disappear. Instead, its operations would be integrated into four complementary divisions: · Fiveo1 Media – commercial content, advertising, sponsorship, and archive licensing; · Fiveo1 News – a multilingual digital news network covering global affairs, technology, and culture; · Fiveo1 Global Insight – enterprise intelligence subscriptions, geographic and market data, and custom research; · Fiveo1 Central America Fintech Hub – a regulated financial‑information and transaction platform serving the region and beyond. Fiveo1 projects that its new divisions could generate **$219.5 million** in cumulative revenue over five years, on top of Playboy’s existing base (approximately $123 million annualized). Combined revenue targets rise from $138 million** in Year 1 to **$230 million by Year 5—all without relying solely on advertising or print. --- BEVERLY HILLS AS THE CREATIVE ANCHOR Central to the proposal is the establishment of a Fiveo1–Playboy Beverly Hills Media Center—a working hub for editorial, production, technology, and international business. The facility would house newsrooms, photography and video studios, podcast and documentary production, archive digitization, creator spaces, and conference facilities. “We are not asking the City to finance this acquisition,” Winter emphasized. “We are asking for dialogue, economic‑development coordination, and permitting support. Private capital will drive the investment. The benefit to Beverly Hills comes through new jobs, local procurement, and international attention—without taxpayer risk.” The proposed center would create positions in journalism, software engineering, media production, research, finance, marketing, and event management. Fiveo1 also intends to partner with local vendors for production, hospitality, professional services, and technology, reinforcing Beverly Hills’ reputation as a premier destination for culture and innovation. --- PRESERVING THE PLAYBOY ARCHIVE A non‑negotiable condition of the acquisition is the permanent preservation and digitization of Playboy’s historical archive—seven decades of journalism, interviews, photography, design, and cultural commentary. Fiveo1 plans to build a structured digital repository that allows search by person, date, location, subject, and media type, while respecting copyright, privacy, and licensing obligations. “The archive is irreplaceable,” Winter said. “We will modernize access, expand the audience, and ensure that this cultural treasure remains available for future generations—under clear age‑gating, consent, and rights‑management protocols.” --- MANAGEMENT CONTINUITY AND STAGED TRANSITION To avoid destabilising existing operations, Fiveo1 proposes a phased integration: · Phase 1 (90–120 days): comprehensive due diligence; · Phase 2: transaction closing and financing; · Phase 3: 100‑day integration, maintaining business continuity; · Phase 4: Beverly Hills expansion; · Phase 5: full integration of Fiveo1’s technology. Fiveo1 has also expressed a desire to retain proven Playboy personnel, including CEO Ben Kohn, CFO Marc Crossman, General Counsel Chris Riley, and media president David Miller, to ensure continuity and leverage institutional expertise. --- A GLOBAL, MULTILINGUAL FUTURE The combined platform is designed for distribution in more than 30 languages, including English, Spanish, French, Mandarin, Arabic, Hindi, and Russian, reflecting a truly international outlook. Fiveo1’s existing operations in Central America and its planned fintech expansion would further diversify revenue, offering financial information, payment technology, and cross‑border commerce tools to a region with growing digital adoption. --- NEXT STEPS Fiveo1 has submitted its proposal to Playboy’s board and has also reached out to the Beverly Hills City Council to initiate discussions regarding the proposed media center. The company emphasises that the transaction remains subject to satisfactory due diligence, financing, shareholder and regulatory approvals, and a definitive purchase agreement. “This is a unique opportunity to marry an iconic American brand with 21st‑century intelligence infrastructure,” Winter concluded. “We are confident that the result will be a resilient, diversified company that honours Playboy’s legacy while building a sustainable future—right here in Beverly Hills.” --- About Fiveo1 Fiveo1 is a geospatial media and intelligence company based in Avalon, California, operating a global news, continuous‑intelligence, and financial‑information platform. The firm focuses on organising information by time, place, and multimedia to deliver actionable insights to enterprises, governments, and media organisations. Media Contact: Evan Winter Fiveo1 PO Box 312786 Avalon, CA 90704 www.fiveo1.com